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Search results for “My Best”
The disappointing life of hotel industry booking site Room Key
07/12/2016
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10:33:19 AM
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Room Key, launched in January 2012, is the brainchild of six major hotel chains. However, it turns out to be a disappointment due to unreasonable profit model, limited marketing budget and pop-under ads.
Listen up, Grandad, messaging is the new talking
05/31/2016
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5:13:43 PM
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Since today’s mobile users are so conditioned to type that sometimes they forget to speak, suppliers are tapping into this behavioural shift in order to build similar chat-style dialogues between customers and machines, or bots.
Air France KLM banks on its entrenched sales strategy in China
05/25/2016
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11:14:05 AM
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Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.
Independent hotels need a clear focus to compete with chains
05/04/2016
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2:32:37 PM
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In order to compete with big chains, independent hotels could manage online reviews, reputation and social engagement, take advantage of tools to decide on competitive price and improve web content to attract more direct bookings.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016
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4:40:08 PM
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NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Google denies ambitions to become an OTA
05/13/2016
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2:16:10 PM
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A Google vice president has denied the search engine has ambitions to be an OTA but admitted it could be more transparent in its workings.
Hotels and OTAs race to revamp their loyalty programs to boost bookings
04/07/2016
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7:38:51 PM
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Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months and major hotel chains have been adjusting their loyalty strategies to support the campaigns.
Robots and hotels – just expect simple tasks as of now
03/27/2016
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10:15:44 PM
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Robots as a proposition for hotels are exciting and can charm guests. But can they go beyond this and understand what guests want? Probably yes, they can in the future.
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